What should we pay attention before vending machine business?

Nowadays, the vending machine can be seen in more and more places, because it is convenient enough, 24 hours service, and the cost of manual viewing is reduced. Many people will see this opportunity and want to join. Putting the vending machine in the ranks, before the vending machine is launched, the VENDLIFE self-service vending machine unmanned research institute provides some suggestions for the points that need to be considered.

 

First. Other revenue breakdowns. In the target market of each vending machine, resources are integrated into advertising revenue. For example, in schools, it is more suitable for beverage manufacturers to promote advertising, in the residential community for education, life-like advertising, etc., in different markets to integrate different manufacturers that need to advertise, in order to benefit more. In terms of material handling fees, it is also possible to negotiate fees with suppliers and to obtain the cost of the material.

 

Second. Target market segmentation. The field survey puts into the regional consumer market, the age structure of consumers, consumption levels, consumption power, and the composition of mainstream consumer products. Do specific market and analyze specific problems. In order to investigate these data clearly, it is necessary to conduct targeted marketing. The means of investigation can start from the composition of the surrounding business districts and the purchase flow in the business circle.

 

Third. Product structure breakdown. For the mainstream products that are targeted for different target markets, best-selling high-margin products, best-selling low-margin products, non-marketing high-margin products, long-term long-term products and short-term products should all be considered in the commodity structure. Do specific markets and specific operations.

 

Last. Online activity segmentation. Develop online activities for each target market. For example, the student population can make purchase discounts in the snacks category. The middle-aged population can make price discounts in the daily necessities. All activities are divided, guided, and driven.